Our story
From a bold idea to the commerce operating system trusted by merchants across the globe.
How it started
Founded by Roberto Kafati (Dartmouth '18, McKinsey, Stanford GSB '22) and Jose Maria Serrano, DEUNA has raised over $38 million from world-class investors, including Activant Capital, Valor Capital, Softbank Early Stage (now Upload), L Catterton, and other angel investors like Will Hockey, Carlos García, and more. DEUNA has now become a pivotal player in revolutionizing payment solutions across multiple markets, offering the ultimate payments infrastructure. It provides merchants with unparalleled performance and operational efficiency through a simple, centralized payments orchestration platform.
We’ve secured $38 million in funding from globally renowned investors
Discover
Its operating system gives merchants a payments infrastructure that integrates into every major payments provider.
DEUNA, focused on revolutionizing the online shopping experience to boost e-commerce, secures Series A for $30M.
They are building a “Commerce 3.0” platform and infraestructure that tackle all three main problems: conversion, acceptance and fraud.
It’s always noon somewhere. People across every time zone, agents covering everything in between.

We are not a headquarters with branch offices. We are a network of people working across time zones on the very same problems.