Data is everywhere — but for many businesses, clarity is rare. Fragmented systems, manual processes, and inconsistent formats create a world where data becomes a bottleneck instead of a breakthrough. And while most organizations are collecting massive volumes of information, very few know what to do with it.
The numbers speak for themselves: companies that effectively leverage data are 19x more likely to achieve sustained profitability, 7x more likely to build lasting customer loyalty, and 3x more likely to make better decisions (Accenture, McKinsey). But even so, 73% still report poor data quality, and 80% of AI projects fail — often because the underlying data is incomplete, outdated, or too messy to use.
That’s where DEUNA’s Athia comes in.
Despite good intentions, most businesses spend more time cleaning data than acting on it. Analysts waste 80% of their time on formatting, deduplication, and reconciling across sources — leaving little space for strategic thinking or impactful execution.
Even companies investing in AI struggle to get meaningful ROI. Without clean, standardized, and real-time data as fuel, AI becomes just another dashboard — one that still relies on humans to interpret inconsistencies and guess what to do next.
This creates a dangerous gap between data collection and decision-making — and that gap is costing businesses time, money, and competitive edge.
Athia is DEUNA’s commerce-aware AI, built to turn messy, multi-source data into real-time, proactive strategies that drive results.
What makes it different?
Companies using Athia move from reactive to predictive. From lagging indicators to real-time clarity. From fragmented systems to coordinated growth.
Athia identifies retention and upsell opportunities across your customer base, recommending personalized actions that drive loyalty and long-term revenue.
From improving approval rates to automating retry logic, Athia ensures you capture more revenue from the same volume of transactions.
Automated reconciliation, clean data pipelines, and self-serve intelligence free up internal teams and eliminate manual bottlenecks.
Athia doesn’t just report what happened — it tells you what to do next, ranked by expected impact. That’s decision-making at the speed of commerce.
In an era where every decision counts, clean and connected data is your most powerful asset. But only if you can activate it.
DEUNA’s Athia bridges the gap between raw data and real results — helping businesses of all sizes act faster, grow smarter, and lead with confidence.
See the full infographic and learn how Athia transforms your data into your most strategic advantage.
