Checkout is the final but most critical stage in the e-commerce journey. It’s where intent turns into revenue—or is lost forever. Yet, nearly 70% of online shoppers abandon their carts, and 20% cite a complicated checkout process as the reason.
This article highlights ten practical and research-backed strategies to optimize your checkout experience, improve user satisfaction, and increase e-commerce conversion rates.
Confusing terminology is a hidden friction point. What’s known as a national ID might be “DNI” in Argentina, “RUT” in Chile, or “Cédula” in Colombia. Using region-specific language reduces confusion and improves form completion.
Unclear form fields can cause frustration. Make it obvious which inputs are mandatory. This small UX tweak can reduce form errors by up to 30% and minimize drop-offs.
Only ask for what’s essential. Unused fields like “second surname” or “alternative address” add friction. A streamlined checkout form increases completion rates and keeps users focused on buying.
Your checkout must work flawlessly on desktop, tablet, and mobile. Responsive design is not a luxury—it’s a necessity to reduce cart abandonment across channels.
Difficult password rules and forced account creation lead to drop-offs. Around 19% of users abandon carts due to login friction. Offer one-click options like social login or OTP authentication to speed up the process.
Phone number errors often stem from missing format guidelines. Use country-specific formats and validations to reduce confusion and avoid form rejections.
Implement real-time validation tools like the Luhn Algorithm to ensure card number accuracy. This prevents failed transactions and boosts user confidence at checkout.
Design your payment form to follow the natural card layout: number, expiration, CVV. Disorganized input fields lead to errors; 33% of users misplace information when the field order feels unnatural.
Not offering local or preferred payment options can cost you sales. Around 9% of users abandon carts when their payment method isn’t supported. Add flexibility with local gateways, e-wallets, and international methods.
One of the most impactful changes: use intelligent routing to retry failed payments automatically via a secondary processor. This can improve conversion rates by over 20%, especially during high-traffic campaigns.
Improving your checkout process means more than just reducing clicks. It’s about building trust, convenience, and a seamless user experience. At DEUNA, we help merchants implement these best practices with tailored checkout optimization tools and smart payment infrastructure.
Ready to boost your conversion rates and reduce abandonment? Request a demo at DEUNA.com and take full control of your e-commerce success.
