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How Payment Orchestration Transforms Data into Scalable Growth and Efficiency

Gabriel Adriazola

Expanding into new markets or payment providers can boost conversion, reduce transaction costs, and unlock local preferences — but it also creates a data mess. Reconciliation across systems becomes manual. Insights get delayed. And instead of moving faster, finance and ops teams slow down.

According to PwC, financial teams spend up to 30% of their time manually reconciling payment data. That’s not just a technical inefficiency — it’s a strategic risk.

Payment orchestration platforms (POPs) solve this by transforming payment infrastructure into a unified, intelligent system — one that not only streamlines operations but unlocks data for growth.

5 Ways Advanced POPs Turn Payment Data into Growth

1. Centralized and Standardized Data Collection

Advanced POPs ingest payment data from all providers and standardize it into a single, analysis-ready format. With built-in schema mapping, validation, and transformation logic, these platforms automate the heavy lifting of data cleaning.

This allows merchants to scale payment options across markets while ensuring their data infrastructure remains organized, trusted, and fully actionable.

2. Real-Time Insights for Smarter Payment Decisions

With real-time access to key metrics like acceptance rates, fraud activity, and routing performance, businesses can react instantly to issues and optimize their provider strategy. If one PSP underperforms, routing logic can adjust dynamically.

According to Deloitte, businesses using real-time payment data see up to 15% higher transaction success rates and 12% lower operational costs.

3. Deeper Customer Insights Through Payment Behavior

POPs also reveal how and when customers pay — identifying trends in preferred methods, average order value (AOV), repeat purchase timing, and more.

This allows for smarter marketing, better inventory decisions, and more effective segmentation. McKinsey reports that businesses using behavioral payment insights see a 10–20% increase in retention.

4. Operational Efficiency and Scalable Reporting

Automating data handling across PSPs eliminates manual errors, accelerates reporting, and frees up finance teams for strategic work. Gartner found that automated data processing reduces data-related errors by 40%, increasing accuracy and reducing the need for specialized data ops roles.

For growing companies, POPs offer scalability without headcount growth, helping teams manage larger volumes with less effort.

5. Simplified Compliance and Multi-Jurisdiction Reporting

As businesses expand into new geographies or integrate new payment methods, compliance becomes more complex. With structured and consistent data, advanced POPs make it easier to meet tax, audit, and regulatory obligations.

Thomson Reuters reports that 71% of businesses expect rising regulatory pressure — and structured payment data can help them stay ahead, not just react.

Why DEUNA’s Payment Orchestration Is Built for Scale

At DEUNA, we help businesses simplify complexity by integrating with 200+ providers through one unified platform. Our orchestration system consolidates and cleans payment data, provides real-time performance dashboards, and delivers actionable insights across payments, operations, and finance.

We don’t just help you accept payments — we help you optimize and scale smarter.

“POPs are not just technical middleware,” says Gabriel Adriazola, Head of Product Strategy at DEUNA.
“They’re strategic infrastructure that unlocks visibility, intelligence, and efficiency for every business function.”

From Fragmentation to Focused Growth

In a world where every second and percentage point counts, unified data and decision-making power make the difference between growing fast and being left behind.

Ready to unlock the full potential of payment orchestration and drive agile growth for your business? Discover how at deuna.com.

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