São Paulo, Brazil – March 18, 2025
DEUNA, the unified platform redefining global payments, has announced the launch of Athia, its commerce-aware AI platform, in Brazil—the first market in Latin America to access this next-generation intelligence system.
Why Brazil? Because the stakes are high, and the opportunity is bigger.
Businesses today are drowning in fragmented, outdated, and unstructured data. According to industry research, companies lose nearly $1.8 trillion USD every year due to poor decision-making caused by bad data. Even with dedicated data teams, 80% of their time is spent cleaning and organizing data, and still, 73% of companies report ongoing data quality issues.
DEUNA’s answer? Athia.
Athia is the first agentic AI platform built for commerce.
It’s not just another dashboard or reporting tool. Athia is a payments-powered reasoning engine that transforms fragmented payment and commerce data into strategic, context-aware actions; always aligned with your business goals.
With Athia, enterprises can:
This isn't a theory. It’s already driving results.
Just ask KFC LATAM, which launched over 20 AI-powered initiatives through Athia, achieving:
Brazil is no stranger to innovation. According to recent surveys, 78% of professionals in Brazil use AI at work, and 88% believe AI is essential for solving complex business problems.
“We chose Brazil as our first LATAM market for Athia because it’s one of the most advanced ecosystems in e-commerce and digital payments,” said Arthur Lima, General Manager of DEUNA Brazil. “This launch is part of our commitment to Brazil and our partnerships with leading brands, processors, and payment providers.”
“Athia is designed to move beyond analysis,” added Roberto Kafati, Co-founder and CEO of DEUNA. “It recommends strategies, automates insight delivery, and adapts to sector-specific challenges using machine learning and a multi-agent AI system.”
Athia isn't just another AI layer. It’s a full commerce intelligence infrastructure, combining automation, sector-specific models, and a user-friendly interface. Here’s how:
Athia automatically ingests and cleans data from diverse sources like checkout systems, payment gateways, and fraud engines. No manual prep required.
Using custom ML models and a multi-agent AI system, Athia understands nuances by vertical—whether it’s retail, QSR, travel, or SaaS—tailoring strategies to customer segments, operational patterns, and KPIs unique to each merchant.
Athia simulates and ranks millions of potential growth strategies in real time, surfacing only the most relevant and impactful ones—ready for action.
From dashboards to dialogue: Athia offers a conversational experience. You can ask questions, analyze trends, and trigger campaigns—all via natural language commands, making insight truly accessible.
By bringing Athia to Brazil first, DEUNA signals not just product innovation—but a regional commitment to solving the most urgent challenges in modern commerce. With this platform, merchants no longer need to choose between speed, insight, and scale.
Athia delivers all three.
