The global sporting goods industry is projected to reach $2.24 trillion by 2037 (Research Nester). But as brands expand internationally, their payment infrastructure often becomes a limiting factor.
Modern consumers expect fast, localized, and seamless transactions — whether they shop online, in-store, or through direct-to-consumer channels. To keep up, sporting goods retailers must navigate:
Without a centralized payment solution, these companies risk low approval rates, customer frustration, and fraud vulnerabilities, especially during high-demand events like limited-edition releases.
Retailers operate in regions with drastically different systems, regulations, and consumer expectations. Integrating providers and fraud tools per market adds technical complexity and high development costs.
From Pix in Brazil and OXXO in Mexico to BNPL in the U.S., missing key payment options leads to cart abandonment and lost conversions — particularly in digital channels.
Many retailers rely on static rules that don’t adapt to user behavior or transaction context, leading to unnecessary declines, increased fraud, and higher processing fees.
Limited drops and high-value SKUs make this industry a magnet for fraud. Without localized risk detection, fraudsters bypass generic systems, impacting both profitability and brand reputation.
Payment orchestration platforms (POPs) offer sporting goods retailers a unified infrastructure to manage payments at scale, adapt to local markets, and optimize performance in real time.
With one integration, merchants can connect to multiple PSPs, acquirers, and fraud engines. Adding a new provider becomes a matter of clicks — no additional engineering needed.
Result: faster time-to-market, reduced technical debt, and increased team focus on growth initiatives.
From Mercado Pago and Apple Pay to BNPL and regional wallets, POPs allow merchants to offer the most relevant options per market, increasing conversion across all channels.
Result: better customer experience, higher approval rates, and stronger regional penetration.
POPs let merchants build routing strategies by region, store, card type, transaction size, and more — adapting to business rules without needing new code for each change.
Result: optimized approval rates, reduced costs, and real-time recovery of failed payments.
With built-in anti-fraud engines, retailers can deploy risk-based authentication tailored to each market. High-risk transactions (e.g., sneaker drops or gear launches) trigger extra protection, while good customers enjoy a smooth checkout.
Result: minimized fraud, fewer false declines, and liability shift to card issuers via 3DS.
“The sporting goods industry demands a region-specific, dynamic strategy,” says Matías Rodríguez, VP of Sales & GM at DEUNA.
“At DEUNA, we help brands take control of their global payments — without adding operational friction or engineering bottlenecks.”
DEUNA’s platform gives retailers:
Whether you’re operating in Latin America, the U.S., or globally, DEUNA enables sporting goods retailers to scale securely, intelligently, and profitably.
Start embracing payment orchestration to unlock growth in every region
Visit deuna.com or schedule a meeting with one of our experts today.
