São Paulo, Brazil — March 18, 2025
DEUNA, the unified platform simplifying global payments and enabling next-gen commerce, has officially launched Athia, its AI-powered payment intelligence system, in Brazil — making it the first Latin American market to experience this technology.
The move is strategic: Brazil is one of the most advanced digital commerce ecosystems in the world. With 78% of Brazilian professionals already using AI at work, and 88% stating it's essential for business innovation, the market is ready for agentic intelligence that doesn't just report data, but transforms it into action.
Companies around the world lose $1.8 trillion USD each year due to bad decisions caused by poor data. Even with large teams working on data cleanup, 73% of companies still report unreliable and outdated data — and data teams spend up to 80% of their time cleaning instead of analyzing.
Athia changes that.
Athia is the first commerce-aware AI platform designed to solve real pain points in payments, operations, and customer engagement. It's not a dashboard. It's a multi-agent system powered by machine learning models built for merchants — providing real-time, actionable recommendations that help companies:
KFC LATAM was one of the first enterprise brands to deploy Athia — and the results speak volumes:
These weren’t generic marketing campaigns — they were data-driven strategies powered by Athia’s real-time evaluations and contextual recommendations.
Athia solves data chaos at every step:
Ingests data from checkout, payments, fraud tools, and other systems — automatically unifying, cleansing, and preparing it for analysis.
Uses pre-trained ML models and AI agents tailored to industries and geographies, identifying variables that matter — like approval rates, retry logic, and customer segmentation.
Athia doesn’t just report — it simulates, ranks, and recommends high-impact strategies continuously based on fresh data.
The platform is fully interactive. Teams can ask complex questions in plain language, launch campaigns, or activate insights with zero code.
“We chose Brazil for Athia’s LATAM debut because of its e-commerce maturity and openness to innovation,” said Arthur Lima, DEUNA’s General Manager in Brazil.
“This launch strengthens our partnerships with major brands and processors in the region — and reflects our commitment to helping local merchants scale faster.”
“Athia is not a dashboard. It’s an agentic platform that thinks and acts with you,” added Roberto Kafati, CEO of DEUNA. “This is AI built to move commerce — not just monitor it.”
DEUNA is the unified platform for managing global payments and unlocking commerce growth. The platform supports 200+ payment providers, centralizes reconciliation, and simplifies checkout with modular, white-label tools designed to optimize conversions and financial performance.
For more information, visit 👉 www.deuna.com
