The pharmaceutical industry is expected to reach $3 trillion USD by 2027 (Towards Healthcare), growing from $1.6 trillion in 2023. But this growth brings more than just scale — it adds complexity across payment infrastructure, compliance, and fraud risk.
Pharma companies must provide fast, frictionless access to essential medications while navigating a fragmented global ecosystem of:
Without robust infrastructure, these companies face payment rejections, financial discrepancies, and customer drop-offs — all of which directly impact operational continuity and profitability.
Managing payments across wholesalers, pharmacies, distributors, and end-consumers involves multiple systems and currencies. Integrating PSPs manually slows time-to-market and inflates operational costs.
Global exposure and high-ticket items make pharma a target for fraud. Without localized risk strategies, companies suffer false positives, lost sales, and reputational damage.
Rigid routing logic and lack of flexibility in PSP selection increase rejection rates and processing costs, especially across multi-market deployments.
Cross-border operations often involve different tax systems, currencies, and reporting formats, making payment reconciliation a time-consuming and error-prone task.
Payment orchestration platforms (POPs) like DEUNA provide the automation, intelligence, and control pharmaceutical companies need to operate at scale — without losing visibility or agility.
DEUNA allows companies to set custom rules based on region, transaction type, provider, card network, and more — dynamically choosing the best-performing PSP for each transaction.
Result: Higher approval rates, reduced processing fees, and improved routing efficiency.
Whether it’s corporate cards for B2B, digital wallets for B2C, or localized options like Pix, OXXO, or ACH, pharma businesses can activate region-specific payment methods in just a few clicks.
Result: Frictionless experiences across distributors, retailers, and end-consumers — tailored to market norms.
DEUNA integrates real-time fraud engines that adapt to regional risk patterns and use risk-based authentication (e.g., 3D Secure) to reduce chargebacks while maintaining a smooth experience for trusted customers.
Bonus: Liability shift to card issuers protects your margins and reduces financial exposure.
Pharma companies gain real-time visibility over revenue streams, transaction volumes, peak hours, product segmentation, and payment method usage — all in a single dashboard.
Result: More accurate forecasting, faster audits, and stronger cross-functional collaboration between finance, ops, and sales.
“By seamlessly integrating payment solutions that address industry-specific challenges, DEUNA empowers pharmaceutical companies to scale globally with confidence,” says Matías Rodríguez, VP of Sales & GM at DEUNA.
With DEUNA, pharma companies gain:
Whether you're managing DTC fulfillment, pharmacy partnerships, or global distributor networks, DEUNA helps you stay compliant, agile, and profitable — no matter the complexity.
Pharma leaders can no longer rely on patchwork systems and manual processes. Payment orchestration is now a strategic lever for growth, resilience, and customer trust.
Visit deuna.com or schedule a meeting with one of our specialists to explore how DEUNA can help you scale smarter and safer.
