In a business landscape where speed and precision define market winners, the ability to forecast demand accurately has become non-negotiable. Yet for industries like retail and quick service restaurants (QSRs), predicting demand remains one of the toughest challenges—and one of the costliest.
A joint study by MIT and Insight Partners found that companies using real-time operations and data-driven decision-making outperform their peers by wide margins: 62% higher revenue growth and 97% higher profit margins. Meanwhile, inventory distortion—caused by stockouts, overstocking, and misaligned demand planning—costs businesses $1.77 trillion USD annually. Clearly, the gap between insight and execution is costing more than just efficiency—it’s impacting profitability and customer trust.
When demand forecasts miss the mark, the ripple effects are immediate and expensive:
Traditional forecasting methods—often reliant on outdated models or even gut feeling—can’t keep up with the complexity of modern commerce. That’s where DEUNA’s Athia comes in.
Athia is DEUNA’s commerce-aware AI system built to transform noisy, fragmented data into real-time, actionable strategy. Unlike generic AI tools, Athia is deeply tuned to the unique operational context of each business. It doesn’t just ingest data—it understands it.
By automating data ingestion, cleaning, and preparation across multiple sources (checkout, payments, traffic, etc.), Athia eliminates the bottlenecks that usually delay insights. Then, it applies industry-specific ML models and a multi-agent AI system that continuously evaluates thousands of strategic scenarios—ranking them by impact and making them instantly actionable.
“Many companies still rely on outdated prediction methods or even intuition to make critical decisions—leading to inefficiencies that impact costs and service,” says Gabriel Adriazola, Head of Product Strategy at DEUNA. “Athia improves forecast accuracy by 3.5x and is already helping merchants cut operational costs by nearly 30%.”
DEUNA’s Athia is already delivering measurable results for QSRs and retailers by helping them:
And it doesn’t stop at operations. Athia also supports performance in marketing, payments, and fraud prevention, empowering businesses to drive conversion, optimize spend, and protect revenue across all commerce functions.
For businesses navigating fierce competition and rapidly changing consumer expectations, advanced AI systems like Athia are no longer a luxury—they’re a necessity.
Athia empowers teams to move from firefighting to foresight. From fragmented insights to cohesive strategy. And from static processes to dynamic, data-driven growth.
Ready to level up your forecasting and efficiency with AI that actually understands your business?
Visit deuna.com to learn more or schedule a live demo.
