For a company like Coca-Cola, innovation has always been a defining strength. When commerce increasingly moved online, the company launched En Tu Hogar by Coca-Cola, an e-commerce platform built to bring its full portfolio directly to consumers' homes across Mexico.
The platform quickly gained traction. But Coca-Cola's ambition went beyond having an online storefront. The vision was to build a true direct-to-consumer growth channel, one that could scale across its bottler ecosystem, offer a fully controlled purchasing journey, and accelerate the shift toward digital payments in one of the company's most important markets.
To bring that vision to life, En Tu Hogar by Coca-Cola partnered with DEUNA. Together, the teams set out to evolve the checkout experience into something that matched the scale and ambition of the platform: a custom-made checkout designed to retain shoppers within En Tu Hogar's digital ecosystem, increase conversion and approval rates, and integrate seamlessly into Coca-Cola's bottler logistics system, all without disrupting existing operations.
The results were significant, spanning checkout performance, cart abandonment, payment acceptance, and daily transaction volume. But the impact went beyond metrics.
Customers are now increasingly choosing cards, wallets, and alternative payment methods over cash, accelerating En Tu Hogar by Coca-Cola's broader digital payments strategy. The bottler network gained the ability to scale online sales through a unified platform. And the new checkout is built to support the future rollout of additional payment options, positioning the platform to reach more consumers as it continues to grow.
This success case highlights a broader reality of digital commerce: growth is often constrained not by demand, but by the systems designed to capture it. When En Tu Hogar by Coca-Cola and DEUNA aligned around a shared vision, treating payments not as a core part of the growth strategy, everything changed.
The full success case, with detailed metrics and the complete transformation journey, is available to download.
