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New York City — March 6, 2025
Global commerce is growing fast — but so are the costs of poor payment infrastructure. Each year, businesses lose:
In this complex environment, DEUNA is introducing a smarter, AI-powered way forward: Athia, the commerce-aware intelligence platform that enables real-time payment optimization for merchants.
To compete globally, merchants must integrate multiple payment service providers (PSPs), support region-specific payment methods, and deploy fraud detection tools — all while trying to increase conversion and reduce losses.
But today’s most common issues include:
Without dynamic routing, merchants face higher decline rates and revenue loss.
When local APMs (alternative payment methods) are missing, conversion drops.
Most fraud tools force merchants to choose between security and approval rates, often leading to false declines.
With Athia, DEUNA is helping merchants across 10+ countries solve these pain points before they impact revenue. Athia is not a tool. It’s a real-time, adaptive optimization system that leverages AI to detect patterns, adjust strategies, and automate responses — all while maintaining operational control.
Athia evaluates and benchmarks payment providers to dynamically route each transaction for maximum approval and minimum latency. It also auto-handles rejections to reduce failed payments.
Whether it’s PIX in Brazil or OXXO in Mexico, Athia helps merchants adapt their payment stack per region and audience segment — increasing conversion by offering the right payment method at the right time.
Athia detects fraud signals in real time and applies AI-driven safeguards based on customer context. This minimizes false positives while protecting merchants from real risk.
“With Athia, we’re helping merchants optimize strategy in real time — not just monitor it,” said Matias Rodriguez, Global VP of Sales at DEUNA.
“It’s about making payments smarter, safer, and faster — with less manual effort.”
This vision aligns with what DEUNA has learned from operating across 10+ countries: most businesses don’t just need data — they need action. Athia translates complexity into impactful strategies with the speed and clarity modern teams require.
Athia doesn’t stop at optimization. It automates data preparation, systematizes insight discovery, and recommends proactive strategies that boost:
It’s more than payment orchestration — it’s Agentic Payments Intelligence.
DEUNA is the unified platform that simplifies global payments and powers the future of commerce. With support for 200+ payment providers, DEUNA helps businesses:
Ready to optimize your payments?
Book a demo and discover how Athia can turn payments into your most strategic asset.
