Refreshing Homes, One by One: The Evolution of Coca-Cola’s E-Commerce with DEUNA
Every e-commerce team knows this tension: strong traffic, engaged shoppers, but conversions that don’t reflect it. En Tu Hogar by Coca-Cola identified an opportunity to evolve its checkout experience and partnered with DEUNA to make it happen. The result? A 37% decrease in cart abandonment after implementing DEUNA’s checkout widget. That’s just one metric from this success case, read the rest here.