Payment Optimization for Quick-Service Restaurants: 3 Strategies to Boost Checkout and Conversion

In 2023, more than 1.9 billion people ordered food online, generating over $400 billion in global revenue (Statista). But despite this massive demand, the food ordering funnel is leaking—badly.

According to Alibaba, half of all online food orders are abandoned at checkout. That means hundreds of billions are left on the table.

Why? Because speed isn’t optional. Users expect fast, smooth, and familiar payment flows. If the checkout feels clunky or their preferred payment method isn’t available, they’ll abandon the process — and might not return.

In a highly competitive space like quick-service restaurants (QSRs) and delivery apps, the payment experience can make or break customer loyalty. That’s why leading platforms are rethinking their infrastructure to prioritize frictionless, secure, and personalized checkouts.

Here’s how DEUNA helps them do it.

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1. One-Click Checkout: Remove Friction, Unlock Speed

Checkout speed is everything. DEUNA’s one-click checkout compresses the full purchase process into just a few seconds — no repeated data entry, no unnecessary steps.

By combining device fingerprinting, autofill, and a network of millions of recognized users, DEUNA’s widget enables:

• Pre-filled payment and shipping details
  
  
• Fewer clicks, fewer fields, faster purchases
  
  
• Checkout flows informed by best practices from global QSR brands
  
  

This reduces friction and drives up to 3X more conversions, especially for mobile-first users who expect convenience with every tap.

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2. 200+ Payment Methods with One Integration

Nearly 50% of users abandon a purchase if they don’t see their preferred payment method available (Sales Layer). That’s a risk QSRs and delivery platforms can’t afford.

DEUNA simplifies the complexity by connecting you to a wide range of payment options, including:

• Cards: Visa, Mastercard, Amex
  
  
• APMs: Apple Pay, Mercado Pago, Google Pay
  
  
• Local methods by region or market
  
  

With DEUNA, activating new payment methods is as easy as flipping a switch — no long integrations, no custom development. This helps you:

• Expand to new regions faster
  
  
• Offer localized experiences
  
  
• Lower abandonment rates instantly

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3. Dynamic Payment Routing: Maximize Approvals, Minimize Costs

Peak times — like lunch rush, weekend nights, or big events — are great for sales but brutal for payment infrastructure. If your payment stack can’t keep up, you risk failed transactions, high fees, and frustrated customers.

That’s where DEUNA’s dynamic payment routing comes in:

• Custom Rules: Route each transaction to the best provider based on region, payment method, ticket size, or business rules.
  
  
• Automatic Retries: Set backup processors in case of failure, recovering more transactions without lifting a finger.
  
  
• Cost Optimization: Prioritize providers with lower fees or better fraud protection, depending on context.
  
  

With DEUNA’s routing capabilities, clients in the QSR and delivery space have recovered 10–30% of failed payments, without increasing fraud exposure.

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More Orders, Happier Customers, Scalable Growth

If your QSR or delivery platform is losing sales at checkout, it’s not a product issue — it’s a payment issue. And the fix starts with infrastructure.

DEUNA helps you build a faster, more flexible, and more profitable payment experience with:

• One-click checkout
• Full APM coverage
• Smart routing and retries
• Unified data visibility

Learn more at deuna.com or schedule a meeting with one of our experts to see it in action.