How DEUNA Helps Airlines Optimize Payments and Maximize Conversions

Airlines operate in one of the most complex e-commerce ecosystems — with high-value transactions, multi-currency environments, and the constant demand for speed and trust. Yet 10% to 15% of airline ticket purchases fail, according to IATA, due to a combination of payment declines, inflexible systems, and friction-filled checkout flows.

These failures don’t just mean lost sales — they translate into missed revenue, higher customer support costs, and weaker brand perception.

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The Hidden Cost of Inflexible Payment Infrastructure

Airlines selling across multiple countries face a layered set of payment challenges:

• Cross-border complexity: multiple currencies, fluctuating exchange rates, and inconsistent settlement processes
  
  
• Rigid PSP integrations: making it difficult to route payments based on approval performance, currency, or cost
  
  
• Limited APMs: hindering localized conversion in regions where credit cards aren’t the default
  
  
• Checkout friction: too many steps, unclear payment options, or slow response times
  
  

These pain points directly affect the passenger experience — and revenue. But DEUNA is helping airlines rewrite that story.

Listen to Matías Rodríguez, VP of Sales & General Manager at DEUNA, as he breaks down how orchestration transforms the payment experience for airlines:

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DEUNA’s Solution: Payment Orchestration Built for Airline Growth

DEUNA provides airlines with a flexible, intelligent orchestration layer that routes each transaction through the optimal provider — based on region, currency, card type, or custom business logic.

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Here’s what that means in practice:

• Higher approval rates with smart routing
  
  
• Seamless cross-border payment support
  
  
• Lower transaction costs via dynamic provider selection
  
  
• Faster, localized checkout with fewer clicks and preferred APMs
  
  
• Reduced fraud with adaptive authentication and real-time rules
  
  

This orchestration doesn’t just fix what’s broken — it gives airlines a scalable system that adapts as routes, markets, and payment behaviors evolve.

“These solutions not only address current challenges but also strategically position airlines to meet the dynamic demands of consumers in an ever-evolving digital marketplace.”
— Matías Rodríguez, VP of Sales & General Manager at DEUNA

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What Else Can Airlines Unlock with DEUNA?

Beyond payments, DEUNA empowers airlines to:

• Personalize checkout by market, device, or customer type
  
  
• Reduce refund and dispute costs with improved traceability
  
  
• Get real-time visibility on conversion, fraud, and revenue metrics
  
  
• Accelerate go-to-market with pre-built integrations for 200+ providers

Watch the second video to explore more advanced capabilities and how DEUNA supports airline innovation across the entire payment stack:

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Ready for Takeoff?

In a hyper-competitive travel industry, payment orchestration is no longer optional — it’s essential. With DEUNA, airlines gain the infrastructure to scale globally, convert faster, and adapt instantly to consumer and market demands.

👉 Visit deuna.com to start optimizing your airline's payment experience today.

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