More than ever, consumers are choosing credit and debit cards to make their online purchases. But while checkout flows might feel seamless to shoppers, the reality behind the scenes is far from frictionless. In Mexico, 4 out of 10 online transactions are rejected, with only 62% of card payments being approved. That’s a massive gap—and a massive opportunity—for e-commerce businesses looking to grow.
So what’s going wrong? And more importantly, how can it be fixed? To answer that, let’s start by understanding the payment infrastructure powering every transaction.
Every time a customer enters their card details and clicks "Pay," a series of complex operations take place in seconds. These operations are handled by what’s known as card processing networks—the digital rails that connect issuing banks (the customer’s bank) and acquiring banks (the merchant’s bank).
Payment processors act as intermediaries, securely transmitting the transaction data and ensuring compliance with security protocols like PCI-DSS. The card networks—like Visa, Mastercard, and American Express—route the payment request and return the response. If approved, the funds move from the issuing bank to the acquiring bank, and finally to the merchant.
This invisible choreography must be seamless, but the reality is that many businesses only integrate with a single processor or bank, limiting their reach and performance.
Payment rejections happen for several reasons, many of which are outside the merchant’s direct control:
Each failed transaction represents more than lost revenue—it’s a broken experience that can prevent customers from returning.
This is where DEUNA comes in. Our payment orchestration platform simplifies the entire payment experience, allowing businesses to:
With this orchestration layer, DEUNA enables merchants to recover failed payments, reduce chargebacks, and unlock new revenue streams—without adding technical complexity to their stack.
Instead of building and maintaining multiple integrations across providers, DEUNA offers a single, centralized platform that connects all the moving parts of the payment ecosystem. From managing refunds and transaction reversals to accessing real-time analytics and improving fraud mitigation, our clients can manage everything in one place.
More importantly, this unified view gives them the clarity to act.
In a world where payment performance directly impacts business performance, having the right infrastructure is no longer optional—it’s essential.
DEUNA equips e-commerce companies with the tools they need to increase approval rates, enhance customer trust, and optimize operations at scale. Whether you're expanding locally or internationally, we help you unlock your full potential.
Ready to simplify card processing and supercharge your payments strategy?
Visit deuna.com or schedule a demo with our team.
