How to Customize Payment Routing and Fraud Prevention with DEUNA’s Centralized Platform

Configuring your payment infrastructure to meet business-specific needs is no longer optional—it's a strategic necessity. Whether you’re scaling across countries or trying to reduce failed transactions, a flexible routing and fraud prevention system can directly impact your bottom line.

With DEUNA’s centralized merchant platform, you can implement dynamic routing logic, integrate fraud detection tools like 3DS authentication, and configure multi-gateway strategies—all without writing a single line of code.

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Why Smart Routing Matters for E-commerce Growth

Relying solely on one payment processor can lead to lost revenue due to declines, technical errors, or lack of regional coverage. DEUNA helps merchants:

• Recover declined transactions by routing to backup gateways.
  
  
• Reduce fraud risks through rule-based risk mitigation and 3DS.
  
  
• Customize payment routes based on real-time parameters like card type, transaction amount, or issuing country.
  
  

This flexibility allows businesses to optimize processing costs, raise approval rates, and protect against chargebacks—without adding friction to the customer experience.

How to Set Up Custom Payment Routing Rules in DEUNA

Watch how it works in our admin walkthrough video:

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Inside the DEUNA merchant portal, you can configure specialized routing rules in three simple steps:

Step 1: Name Your Rule
Give your routing rule a unique name for easy tracking and management.

Step 2: Define Routing Conditions
Select from parameters like card BIN, issuing bank, currency, country, amount, or use metadata to define custom values.

Step 3: Choose a Processing Route
Assign specific fraud providers or PSPs (payment service providers) based on the conditions defined in Step 2.

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Use Case: Routing High-Value Transactions with Fraud Prevention

Let’s say your business wants to manage high-value payments—above USD 200—more cautiously. Here’s how DEUNA helps:

• First, route the transaction to a fraud prevention tool like Clearsale.
  
  
• Based on the fraud score, apply different treatments:
  
  
  
  • High risk: Block transaction to prevent exposure.
    
    
  • Medium risk: Route to a gateway that uses 3DS authentication.
    
    
  • Low risk: Route through a cascading sequence of gateways to maximize acceptance.
    
    

This approach helps improve acceptance rates while keeping fraud under control.

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Centralized Control for Smarter Payment Management

With DEUNA, all payment actions—refunds, partial captures, cancellations—can be executed from one platform. You get full visibility and control of your transaction flow, significantly reducing reconciliation and operational costs.

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Ready to Build a Future-Proof Payment Stack?

At DEUNA, we help businesses take control of their payment infrastructure with precision, speed, and flexibility. From smart fraud management to seamless multi-provider orchestration, your team can deliver frictionless experiences while protecting your revenue.

👉 Book your demo at DEUNA.com and discover how to optimize your payment operations with our merchant portal.

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